UX & UI DESIGN FOR SAAS DEVELOPMENTSenior UX Designer helping SaaS teams ship with confidence.
10+ years of hands-on UX and UI design as part of your team. I simplify complex SaaS products, improve adoption, and build systems that scale.
Limited capacity at the same time
Hi! I'm Sjoerd Faesen, a specialist UX Designer with over 10 years of experience in user experience.
I'm an experienced and curious UX Designer blending strategic thinking with hands-on UX/UI design and research. Specialising in B2B SaaS ecosystems, I craft user experiences that reduce friction, support measurable growth, and adapt to emerging technologies like AI.
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I have over 10 years of experience
I worked with both Fortune500 brands & small, agile startups.
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I did over 50 projects for various industries
Including Banking & Fintech, Accounting, Telecom, Medical, Government & more.
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My work has won various awards
My work was rewarded multiple times and shown in expositions around the world.
I brought value to over 50 digital projects in the last 10 years. Take a look at some of my work.
2024
Vlaams Mensenrechteninstituut
Website, registration- and case follow-up system
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2024
Anchr Software
Adaptive Case Management web application
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2016
Nokia
Nokia Learn - Native app for immersive VR-, AR- and traditional learning
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2016
Nokia
Nokia Learning Space VR - Educational Virtual Reality experience
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Here's the spread of my core skills.
Are these challenges familiar?
Poor Onboarding
Many SaaS apps struggle with clear and efficient onboarding, leading to high drop-off rates.
Overly Complex
SaaS products can be overwhelming, but users expect simple, intuitive interactions.
Lack of Trust
Building trust in digital-only products is tough when there are functional and design inconsistencies. Users expect top-notch interfaces, security, and privacy.
Lack of Personalization
Users expect tailored experiences for their niche, but many products offer generic, one-size-fits-all designs.
Struggling Product, Struggling Business
How well your product performs often goes hand in hand with how well your business does. The challenges are pretty common:
Low activation & adoption
Low retention
High churn
Now, don't do what other companies do.
Scratching the Surface
These problems, being so common, call for bold and effective solutions. The solutions listed here, however, only scratch the surface of the deep underlying problems.
Increase the marketing & sales budget
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Launch new features
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Hire more people
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Retarget customers
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Let me help you by designing products that market themselves to make your job that much easier.
Design Your Best Product
Before pouring your budget into marketing, team composition, and sales, you should build a solid foundation with an outstanding product experience. That's what I do.
✔︎ Boost perceived value
✔︎ Revamp the User Experience
✔︎ Research to inform product design
✔︎ Foster my clients' UX maturity
✔︎ Validate ideas before going all in
I'm thankful for working with amazing customers.
★★★★★
“We urgently needed to redesign our application due to user complaints about its non-intuitive workflow. Collaborating with Sjoerd revealed his skill, dedication, and meticulous attention to detail. This thoroughness improved the user experience and contributed to innovative solutions for AR and VR projects.”
Erik Kluijtmans
Productowner R&D, Nokia
★★★★★
“By backing up his important decisions with customer insights, Sjoerd consistently achieved excellent results. He was fully committed and quickly assimilated into the KBC Design Language. ”
Nelleke Van de Velde
Business Development Manager, KBC
★★★★★
“Creative, engaging, and analytical. Thoughtful and experienced leaders in UX design, Research, and Innovation. Sjoerd is a high-performing individual, with high customer focus and delivery of business objectives.”
Vikenti Kumanikin
Associate Director Technology, Wolters kluwer
★★★★★
“Sjoerd's work on our new cloud platform, Adsolut.com, was exceptional. He was able to turn our vision into a reality that exceeded our expectations. His attention to detail and dedication to creating a seamless user experience has greatly improved our customer satisfaction.”
Bart Elen
Product Owner Cloud Software Management, Wolters Kluwer
Trust my Design Process, I've done this many times.
Phase 1
UX Audit
Full review of your product, your business, and user goals.
Phase 2
Research
Deep dive into your niche, target users, and competitors.
Phase 3
UX Strategy
Use data to drive the strategy for your product.
Phase 4
UX Conception
Design concepts to turn your product vision into life.
Phase 5
Visual and UI Design
Develop scalable and consistent design interfaces.
Phase 6
QA & Analysis
Measure results, learn, and improve after product launch.
